Archive for February, 2010

Car Sales are Bumping Not Slumping! Is the Australian economy motoring?

Over the last few months, we’ve noticed a marked increase in queries for Novated Leases. In fact, the last month has been our busiest ever – our order book is up 21% compared to our average for 2009!

Looking at the broader market, we see that car sales are reaching all time highs,

and Westpac’s consumer confidence index has bounced back sharply.

Even unemployment has taken a dive over the past few months.

So what do you reckon? Are we there yet? Or is your confidence still shaken? After all the stock market is still down about 32% from it’s all time highs. Would you rather save for a rainy day? Or are you as confident as the consumers whom Westpac polls, or as those queuing for a new car or novated lease?

Would be good to know your thoughts.

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Sneak preview…check out our new logo

So it’s been more than 10 years since we launched the SmartSalary brand, and we thought that it was about time that we gave it a refresh.  In fact, we thought we might get your thoughts before we officially released the new SmartSalary brand.

As you know, the current logo is black and purple with an S symbol in the front of it.

smartsalary existing logo

Going forward, we’ve elected to keep our name and our brand colour purple – the marketing whizzes say that there is way too much brand equity in the name and even the colour (whew!).

Here is the new logo they came up with:

smartsalary new logo

So as you can see, in addition to the fancy new font, we’ve also added a new tagline, “saving money, made easy.”  And see that funny symbol at the top left corner . . . it’s intentionally a bit abstract and supposed to be a coin dropping into a piggy bank slot . . . so it ties into the “saving money, made easy” tagline – not bad, heh?

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Deven Billimoria
Chief Executive Officer
Smartgroup

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