Archive for February 7th, 2010

Sneak preview…check out our new logo

So it’s been more than 10 years since we launched the SmartSalary brand, and we thought that it was about time that we gave it a refresh.  In fact, we thought we might get your thoughts before we officially released the new SmartSalary brand.

As you know, the current logo is black and purple with an S symbol in the front of it.

smartsalary existing logo

Going forward, we’ve elected to keep our name and our brand colour purple – the marketing whizzes say that there is way too much brand equity in the name and even the colour (whew!).

Here is the new logo they came up with:

smartsalary new logo

So as you can see, in addition to the fancy new font, we’ve also added a new tagline, “saving money, made easy.”  And see that funny symbol at the top left corner . . . it’s intentionally a bit abstract and supposed to be a coin dropping into a piggy bank slot . . . so it ties into the “saving money, made easy” tagline – not bad, heh?

Leave a comment here


Deven Billimoria
Chief Executive Officer
Smartgroup

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