Smartfeet – Global Corporate Challenge

Smartgroup is always looking for ways to make a tangible difference in people’s lives – be it customers, employees or beneficiaries of the many charities and not-for-profit associations we support.

Our latest initiative is participating in the Global Corporate Challenge, which raises money for UNICEF and motivates employees to get active.

GCC logo

Now in its tenth year, the Global Corporate Challenge is the world’s largest corporate health initiative. It aims to unchain people from their desk and get them moving.

It’s a common misconception that you need to spend hours in the gym, guzzle protein shakes and eat lettuce to get fit. All you have to do is get on your feet and start walking.

Unfortunately, the average Australian office worker only takes 3,000 steps per day – a staggering 7,000 steps short of the daily recommendation.

The Global Corporate Challenges tries to rectify this situation by getting employees moving. Over the 16-week program, small teams of usually sedentary workers will motivate each other to take at least 10,000 steps a day.

Each team of seven receives two accelerometers to track their daily activity, which they will then record on the Global Corporate Challenge website or smartphone app.

This allows participants to track their progress over the course of the challenge and gives them access to a variety of health and fitness material to keep them inspired.

Smartgroup will also be organising walking groups and holding fortnightly competitions to keep employees motivated and walking meetings have recently become all the rage!

In addition to getting everyone at Smartgroup in great shape, the proceeds go to a really good cause. This year, the Global Corporate Challenge has partnered with UNICEF to improve water supplies in impoverished regions worldwide.

So far 175 staff members (about 60%!) have signed up to take part, demonstrating the strong culture of compassion that is cultivated at Smartgroup.

We get moving on May 23. To find out more about the Global Corporate Challenge, click here.

Deven Billimoria
Chief Executive Officer

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May 2013
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